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Marketing expert discusses motivation, patience, and big ideas


Did you know that as of January 2021, there were 4.66 billion active internet users worldwide? That's an astounding 59.5 percent of the global population (Source: Statista)!


Why is that number important? Have you ever wondered why you want to read, watch, or buy something? Companies “market” their products and services to sell their goods to new and existing customers, and marketing is used to influence our everyday decisions.


Many companies use magazines, television, or even shop windows to advertise to potential customers. But with the digital age in full swing and nearly 60% of all the people on the planet now using the internet, marketing online has never been more important for companies. Our guest for this Inspiring Speaker interview is Feather Hickox, an expert and leader in the strategic online marketing world. In this interview, Feather shares how fun it is to work in digital marketing and why she loves it! She also discusses advice she would give to her younger self and talks to us about her superpower!


More about Feather Hickox

Feather is currently the vice president of marketing at Duetto, with over 20 years of digital marketing experience. Feather is an industry leader, an expert in her field of e-commerce marketing. Feather uses many skills in her role, including creativity, problem solving, and communication, to help companies create successful marketing campaigns online.


“It’s important to remember the things you love about what you do.”

Feather


Our host for this interview is GLAM Mentor Apoorva Panidapu

Apoorva Panidapu is a talented young entrepreneur, artist, and gifted mathematician. Apoorva has been both a mentor and special guest speaker at GLAM in the USA and UK. Apoorva is a math tutor for disadvantaged students and loves painting in her spare time, where all proceeds from her artwork go to supporting her charity: Support Children in Africa. Check out Apoorva’s gallery here.


Watch the interview



Find out what your superpowers are by taking the GLAM Quiz, and check out more of our Inspiring Girls Speaker interviews here.

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