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Winner of GLAM Virtual Announced


GLAM announces the winners of its January 2021 business plan pitch competition

At GLAM - we #choosetochallenge the look of leadership in our world by enabling girls to become strong, self-confident, and successful women - our trailblazers of tomorrow. And this International Women’s Day, we’re proud and super excited to celebrate four girls who are officially GLAM trailblazers: the winner and runners-up of our GLAM Virtual January 2021 Business Plan Pitch Contest!


At the heart of GLAM is our award-winning, two-day immersive and transformative leadership program for girls and, in January, we took GLAM Virtual! We couldn’t have done that without the generosity of our corporate partners, Arm and HatchBeauty Brands, along with the help of the incredible Chelsey Baker, CEO & Founder of National Mentoring Day.


Fifty-eight girls took part in our first-ever GLAM Virtual, hearing from formidable female speakers from the world of tech, creating vision boards, coding with women from Arm and learning how to deliver the perfect pitch with Chelsey. The final mission was to come up with a business idea and pitch it to us in a 3-minute video – over half the girls took the opportunity and we were overwhelmed with their creativity and pitches!


Now let’s get on to the exciting stuff! Please give a virtual round of applause to our Winner of GLAM Virtual January 2021, the 10-year-old Lucy Vickers.

Lucy delivers a heartwarming, engaging and enthusiastic three-minute pitch for her Sunnyside-Up App. Sunnyside-Up supports the positive mental health of young people through gamification.

The judges then faced a further challenge, selecting three entries to be recognized as Highly Commended. Congratulations to Eliza, Freya and Siya.


Eliza Fisher - Highly Commended – GLAM Virtual January 2021

  • Crescendo Café – A destination café for people feeling isolated or lonely, where they can participate together in free activities.

  • Watch Eliza’s pitch here

Freya Lundskaer-Nielsen - Highly Commended – GLAM Virtual January 2021

  • Penergie – A pen that creates energy whilst you write! A great sustainable gift that can also be personalized!

  • Watch Freya’s pitch here

Siya Patel - Highly Commended – GLAM Virtual January 2021

  • Moodies App - a solution to improve ‘moods’ of kids at school. The app allows children to share their feelings with teachers and parents, suggesting tasks to help them feel happier.

  • Watch Siya’s pitch here

Thank you to all our judges, speakers, sponsors and to all the girls who participated.


“On behalf of everyone at Arm, huge congratulations to each of the girls who took part in GLAM Virtual and, in particular, the outstanding winners. We were overwhelmed by the ability of all the girls and it’s clear that each of them has a very bright future ahead. Well done! As we like to say at Arm, keep being your brilliant selves!”

Anna Malan

(Community & Inclusion Manager at Arm)


Help us to reach and empower more girls

As a nonprofit, GLAM relies on the generosity of individual supporters and corporate partners to help us deliver our virtual events, inspiring speaker series and superpower content for free. If you are interested in finding out more about partnership opportunities reach out to us. For #IWD2021 we’re looking to raise $5,000 – help us with that target by making a donation here.

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